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InDepth headlines national business sports cricket regional entertainment technology world travel autos health | ‘Indian fashion designers need to be more professional’ 14.48 IST 24th Apr 2005 By Agencies For Indian designers to make a mark at the international scene, they need to be more professional and shed the “chalta hai” approach, buyers at the ongoing Indian fashion extravaganza LIFW, say. "Majority of Indian designers have a lot to catch up to reach international standards," says owner of 'Sanskrit,' a Hong-Kong based store, Komal Mirichandani. Komal, who is a regular buyer at annual LIFW event says that in past she has worked with more than 25 Indian designers but her experience was not always fruitful. "There are a handful of Indian designers who concentrate on packaging of their products, maintain the quality norms and send the consignments on time," she says. Komal, who buys wears of 18 designers including J J Vallaya, Rina Dhaka and Ritu Kumar for her store says that "even a thread of the garment should not come out, but these things are common with designers here." "They do not pay attention to these small things which can affect the reputation of any designer. They will have to shed of their 'chalta hai' approach," she says. From business point of view, a single buyer takes clothes worth millions from this show, she says. However, she feels that there is lot of talent in India. "Indian embroidery is rich and designers here have talent as well. They just need to concentrate more in the marketing aspect." |
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